Benefits for TV Advertisers?
- TV advertisers can identify the ‘cost per lead’ and ‘cost per acquisition’, as well as other response metrics such as ‘impacts per acquisition’ that demonstrate the efficiency of a TV advertising campaign.
- Clients are given personal login access for added transparency.
- Advertisers can measure lead generation and response by channel, programme, and day part, allowing clients to see what aspects of their campaign have been working.
- A tracking code removes the need to manually capture and load data, which often takes time when formatting and exporting the data.