Out Of Home advertising offers the advertiser an environment where people are moving, they are going places, getting things done. They may have to wait, to pause and reflect, to consider. They are open to being entertained on their journey, perhaps be inspired or reminded of something they needed to do.

Out Of Home (OOH) encompasses many physical and digital forms including:

  • Print based traditional billboards of varying sizes.
  • Medium sized vertical digital screens usually approximate to supermarkets/shopping centres. These screens usually play a ten second commercial on a cycle of six or eight brands.
  • In-store screens and physical media such as shopping trolleys.
  • Specific retailer or category digital screens (e.g. pharmacy network)
  • Mobile vehicle – display or digital screens.

OOH advertising offers the opportunity to be current, relevant and geo-located – even temperature triggered.

Both in content and media planning we are passionate about Out Of Home advertising and would be happy to advise you on where it might fit in your media strategy.

Planning your OOH Campaign

For all new business enquiries please call Oliver Durkin direct on +353 (0) 87 052 2646, drop us an email at info@guerillascope.ie, or fill in the form below: