TV advertising 7 step process

Guerillascope’s team of TV experts work hard to bring your TV advertising ambitions to the screen. Below we’ve organised everything involved in achieving your goals into seven steps – each one crucial to the success of your targeted TV advertising campaign.

Get in touch

By completing the TV planning form, or by giving our team a call on +353 (0) 43 668 6666, you’re effectively taking the first steps towards launching your business on TV.

Understanding your business

Having received your TV advertising brief, a member of the Guerillascope team will contact you within 24 hours for a chat. We’ll get to know your business inside and out, learning about your target audience, marketing objectives and preferred strategy. We’ll then set to work on developing a plan based on your goals.

Analysis of TV market

Our TV analysts and researchers will conduct preliminary market research, evaluating competitor and sector activity and official viewing data to provide you with a comprehensive overview of the market place and your sector.

Planning your TV campaign

Now we begin translating your brief into a tangible TV advertising plan, matching your objectives to our competitor and sector analysis. We’ll pinpoint the TV spots centred on the most cost-efficient TV channels, day-parts, days of the week and programming.

Booking TV spots

With a flexible TV advertising plan in place, our team will then book your TV spots, negotiating the best television advertising rates for your business. Once your TV airtime is booked, Guerillascope will provide a full list of up-to-the-minute scheduling which allows you to track your TV spots.

Monitoring your TV ad

At this point, give yourself an almighty pat on the back – your business is now on TV! Guerillascope will work tirelessly to deliver the number of viewers we say we will through the continual monitoring of your campaign, using unique TV analysis software to identify areas of possible improvement and new engagement opportunities.

Improving campaign performance

Once your TV advertising campaign has launched, Guerillascope will ensure that its performance is enhanced through a process of campaign optimisation. We’ll focus on reducing your ‘cost per lead’ and maximising response with the help of cutting-edge analytical tools, enabling us to provide an overview of what’s working and what isn’t whilst improving performance by audience group, TV channels, and day-parts.