Digital Advertising

The digital landscape…it’s a panorama…and with two or three different dimensions coexisting. 

There’s the Google World with Google Ads – where you can bid on search terms of make various ads to help your website rank higher, or you can create YouTube ads to promote your content. This has to be part of any holistic media strategy.

That’s just the way the world turned out. People Google it…

But you shouldn’t feel trapped or bound. Our own business has grown up in this epoch and we have practical insights into managing what you spend with Google as part of your over-all marketing budget for the best benefit to your brand.

Then there is retail display – where you buy impressions direct from the folks who owns the site on the assumption that the people on their site are the people you want to talk to.

This allows for a great deal of creativity and bespoke planning. Can allow very specific targeting in certain situations.

And the third dimension is called programmatic or audience based advertising.

This is where you define the target audience, what they are interested in, what they earn, other stuff that they buy…there are endless variables…

These commercials, whether display banners or video, will be presented to the relevant audience, where? We don’t care… Well, within a sensible qualitative safety net of sites. But the point is we are targeting someone actively searching for ‘holidays’ or ‘new phone plans’ or other behavioural data.