Television

TV advertising analysis

The success Guerillascope has built its reputation on is in turn formed upon the foundations of our stringent TV advertising analysis. This is why we’ve invested heavily in the most cutting edge analytical technology to ensure the fastest, most accurate and economical route is taken to achieve your TV advertising goals. For more information give us a call on +353 (0) 43 668 6666. The process involved in maximising the effectiveness of your TV advertising campaign can be segmented into the following steps:

Competitor and sector analysis

We use the most comprehensive and feature-rich TV analysis program available to media agencies when measuring the TV activity of competitors and sectors. We can analyse any brand or sector, providing they have advertised on TV. Read more…

Planning your TV campaign

Once we’ve had the opportunity to discuss your TV advertising brief and assess competitor and sector activity, we can then set to work on planning your TV advertising campaign. Read more…

Track and review your TV spots

With your campaign launched, we use bespoke software to monitor the most accurate, up-to-date TV spot times. For complete transparency, you will also be given login access. Read more…

Optimising your TV campaign

With your TV advertising campaign in motion, we’ll perform continual cross-platform analysis by inserting a pixel code into your website which enables us to correlate sales, traffic and response with your TV spots. This allows us to optimise campaign performance. Read more…