Benefits for TV Advertisers?
- This data allows us to detect trends and seasonal patterns within competitor and sector activity.
- We’ll highlight the distribution of airtime by time of day and day of week, as well as identifying the highest impacting TV programmes for a campaign.
- We supply estimated competitor spends whilst identifying the reach and frequency of TV advertising activity. In other words, the fullest possible picture.
- This should all place you in a position to decide whether going against the grain or following the same blueprint is your best option.