Benefits for TV Advertisers?
- Guerillascope’s TV planning process provides you with a clear idea of what you can expect to achieve with your budget.
- We guarantee to reach the number of TV viewers specified in your plan.
- Our TV advertising plan places us in a great position to perform campaign optimisation. Once your TV advertisement is on screen, we’ll continue to refine your plan based on our latest performance analysis.
Your TV advertising plan will typically include:
- The most efficient channels and recommended budgets for each channel.
- The buying audience (Adults, Men, Women, Housewives with Kids etc).
- The advert length, discount and cost per thousand viewers.
- The day-parts, days of week and the total number of viewers we guarantee to deliver.
- The reach and frequency of your TV advertising campaign.
- The forecasted number of TV spots and the average number of viewers on each channel.